Welcome
“To bring back the Best of British” Spirit Culture Community
Revitalising high streets, empowering talent, and celebrating kindness in every corner of the UK
Who We Are - I Am Bob
Our Vision in Action
Our Vision in Action
Our Vision in Action
Kindness with Strength
We listen, support, and look out for one another — acting with compassion while staying determined to make real change.
Our Future, Our Hands
We empower communities to take the lead, creating opportunities designed by local people for local needs.
Ground Up, Together
We bring people together to share ideas, resources, an
Kindness with Strength
We listen, support, and look out for one another — acting with compassion while staying determined to make real change.
Our Future, Our Hands
We empower communities to take the lead, creating opportunities designed by local people for local needs.
Ground Up, Together
We bring people together to share ideas, resources, and energy — building solutions that grow from within.
Creativity as Power
We encourage imagination and new thinking, turning fresh ideas into practical opportunities for work and connection.
Belonging for Everyone
We make space for every voice, celebrate diversity, and ensure everyone feels part of the movement.
Built to Last
We focus on sustainable, meaningful projects that can grow over time and stand strong for future generations.
Our Approach
Our Vision in Action
Our Vision in Action
Cultural Take-Overs
Music, art, spoken word
Repurposed empty shops
BOB Street Sessions
Free public performances with a street festival vibe
Headliners mixed with community acts
BOB Skill Camps
Drop-in spaces for creative skills, trades, entrepreneurship
Youth-focused but intergenerational
BOB Kindness Projects
Volunteer schemes, interfaith events,
Cultural Take-Overs
Music, art, spoken word
Repurposed empty shops
BOB Street Sessions
Free public performances with a street festival vibe
Headliners mixed with community acts
BOB Skill Camps
Drop-in spaces for creative skills, trades, entrepreneurship
Youth-focused but intergenerational
BOB Kindness Projects
Volunteer schemes, interfaith events, and community cleanups
Branded: “Bob’s Got Your Back”
BOB Business Boosts
Microgrants and mentorship for independent local businesses
“Shop British. Shop Local. Shop BOB.”
Our Why
Our Vision in Action
Join Bob's Movement
At I AM BOB, we refuse to accept decline as destiny. We exist to restore the social, cultural, and economic strength of forgotten towns and high streets across the UK.
Our movement is built from the street up — powered by grassroots energy, working-class grit, and the belief that real change starts locally. We celebrate the roots, history
At I AM BOB, we refuse to accept decline as destiny. We exist to restore the social, cultural, and economic strength of forgotten towns and high streets across the UK.
Our movement is built from the street up — powered by grassroots energy, working-class grit, and the belief that real change starts locally. We celebrate the roots, history, and swagger of every community, uniting towns without erasing their voices. With style and substance, resilience and pride, we’re here to prove that every place has a comeback story — and it’s written by the people who live there.
Join Bob's Movement
Our Vision in Action
Join Bob's Movement
Join Bob’s Movement — a national comeback that’s bringing back the Best of British. At I AM BOB, we believe every town has a second act, powered by resilience, pride, and community spirit. From high street to heartbeat, we’re repping culture, reviving communities, and proving that kindness is strength. Bob’s got your back — the only question is: I AM BOB. Are you?
i am bob skills academy
Linda Plant
The I AM BOB Academy is where grassroots ambition meets world-class business insight. At its heart is Linda Plant — a British business powerhouse and self-made entrepreneur whose career spans fashion, real estate, interiors, and digital ventures. Best known for her no-nonsense role as an interviewer on BBC’s The Apprentice, Linda brings her trademark honesty and expertise to inspire and equip the next generation of entrepreneurs.
Our Programs
- Through our dynamic programs — “What It Takes” (building and sustaining success), “How to Feel Good About It”(confidence and mentoring in entrepreneurship), and live Q&A sessions (online and in-person) — participants gain the tools, mindset, and practical support to grow their businesses and careers. Attendees even have the unique opportunity to submit business plans and questions directly to Linda for real feedback.
Who
The Academy is designed for SMEs, startups, and business owners determined to scale, as well as for Gen Z, millennials, students, and aspiring entrepreneurs ready to take their first steps.
Donate
Become a I Am Bob hero today. 👉 Donate or sponsor a UK Town Skills Academy to help us bring life-changing mentoring, training, and entrepreneurial opportunities to communities across the country.
Join Our Mentors
With the support of Chelsey Baker, founder of National Mentoring Day, we’re building a nationwide mentoring family to empower local business owners and inspire the next generation of innovators. Contact to be a mentor.
Join bob's movement to Help Others
A GB Comeback Tour
A GB Comeback Tour
A GB Comeback Tour
At I Am Bob, we are dedicated to a real or virtual tour that hits towns across the UK — spotlighting community talent, grassroots projects, local entrepreneurs, youth voices.
“We’re bringing the comeback to a town near you.”
#JoinTheComeback
A GB Comeback Tour
A GB Comeback Tour
We will launch a digital campaign where people share what their town needs and how they’re part of the movement.
“Show us your street. Show us your comeback.”
ComeBack Champions
A GB Comeback Tour
Arts & Culture vs ASB
Through I AM BOB (Best of British), we’re building a movement of Comeback Champions — entrepreneurs, brands, and corporate partners who believe in local pride, resilience, and culture as the heartbeat of community revival.
By sponsoring a local hero — the shopkeeper, youth leader, artist, or start-up founder making a difference — you fuel the comeback of Britain’s forgotten places.
Arts & Culture vs ASB
Advocate 4 Social Change
Arts & Culture vs ASB
Join I Am Bob in our efforts to beautify and protect our community through bringing arts and culture, story telling and installations. Using empty spaces and windows as a canvas to inspire, to bring 24/7 lighting and reduce ASB. To use the psychology of geography to affect how we feel and behave
Advocate 4 Social Change
Advocate 4 Social Change
Advocate 4 Social Change
At I Am Bob, we believe in the power of advocacy to drive social change. By raising awareness of pressing issues and mobilising community support, we can create a stronger voice for those in need. Get involved with our advocacy campaigns and help us push for policy changes that will benefit our community. Together, we can make a difference.
Community Mental Health
Advocate 4 Social Change
Advocate 4 Social Change
Mental health matters as much as physical health — and at I AM BOB, we’re dedicated to creating safe, supportive spaces for those facing challenges. Every donation helps fund community hubs, peer-to-peer support, wellbeing workshops, and essential mental health resources that bring people together. By sponsoring our work, you’re not only providing vital support — you’re helping to break the stigma around mental health and empowering communities across the UK to thrive.